Yes, SEO is inconsistent!! But don’t worries something in SEO will ever change. Here are the lists of things which remained true in past and will remain in future.
Fresh Content
Content is king. This remains true in SEO for many years. As long as your content is good and fresh your website will be a friend to search engine spiders.
SEO Basics
Basics of SEO still remain constant for years. Some basic SEO Strategies such as keyword research and on page SEO techniques are still same and have same significance as it has in past.
Keyword Research
It is the most important step in optimizing a website because without knowing users search psychology one can’t serve optimal results to users. You can do your keywords research with some free tools available on internet.
Meta Data
Do you think, Google spiders crawl everything on your website? A big no, it looks only on some specific areas to learn about your site. Those areas are Meta data. So it’s our duty to get those specific areas adorned with ethical and productive ways to get visibility form Google. Some important Meta data includes title, descriptions.
Webmaster Tool
It helps you to analyze the deeper technical aspects of a SEO. Using this you can track the basic errors in your website that makes crawlers to overlook your website. It also helps you to create an XML sitemap which is a file written in a format which search engines see through the eyes of their crawlers.
As any technologies, SEO will tend to change. Yet, who considers the change as a temporary obstacle will be rewarded in a permanent run.
Hope you have understood why SEO is inconsistent and how to tackle the consistency in this competitive SEO world. If you are a newbie and want to learn more about SEO, you may consider enrolling for our SEO Training Course in Chennai, where you shall be learning from the scratch!
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